In Jakarta, Hagmeijer joined Mirum, a digital marketing company, where he covered the whole gamut of marketing, including user experience design (UX), market research and advertising. “In the end, I was running the company,” he explains. After a merger, he moved to The Body Shop Indonesia. Even there, he has a wide portfolio. “I’m responsible for marketing and communication, branding, web and app design, media procurement, the whole shebang.” He works with a team of around 50 staff. He partly attributes his career success to his degree programme. “In IDE, you learn about things like consumer psychology, production methods and how to do research. You become a generalist, able to talk about topics in which you may not be an expert. That proves increasingly useful as you go up the ladder,” he says. He is proud of his current employer’s corporate philosophy: fighting for a fairer, better world. “Lots of companies may make similar claims, but don’t necessarily act accordingly. The Body Shop does, which is why I switched.” Last year, the company ran a campaign for a new law to combat sexual abuse, placing violence and domestic rape back on the political agenda, and ultimately navigated it through parliament. “I’m proud to have been able to play a part in that,” says Hagmeijer. “Later this year, we’ll also be raising money to build ‘Bio-bridges’ for endangered orangutans.”